Winning leaders invest where the payback is the highest. But everyone should be heard and respected.Ī company has only so much money and time. Some people have better ideas than the others some are smarter or more experienced or more creative. Most of all, you yourself demonstrate it in an exuberant and even exaggerated way. To get candor, you reward it, praise it, and talk about it. Lack of candor blocks smart ideas, fast action and good people contributing all the stuff they've got. In the most common scenario, a company's mission and its values rupture due to the little crises of daily life in business. We don't need consultants to tell us what to do. If they are talking to you, they can't be talking to a competitor.Įxample Value Statement: "We strive to be the low cost provider through efficient and great operations" translates into: Always look for ways to make it easier to do business with us.Ĭommunicate daily with your customers. Do not try to maximize short-term profits at the expense of building those enduring relationships. A mission cannot be delegated to anyone except the people ultimately held accountable for it.Įxample Value Statement: "We treat customers the way we would want to be treated" translates into: Setting the mission is top management's responsibility. Have a positive attitude and spread it around, never let yourself be a victim, and for goodness' sake - have fun.Įffective mission statements balance the possible and the impossible.
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